Why do so few companies have genuinely distinct and exciting strategies? Are they stuck relying on traditional strategies that simply view markets as given assuming companies simply adapt to them?
Markets are not given, in fact markets are not - they become. They are constantly evolving as a result of companies that actively engage in market shaping strategies. Any company can choose to become a market shaper.
This white paper gives you 5 strategies on how to shape your market, getting you started on:
- Making the market work in your favour
- Improving the current market
- Create a new market
- Innovating your business
- Gaining a competitive advantage in your industry